Partnerships
Put the right product in front of the right wardrobe.
Trendo connects fashion products to real wardrobe context — not only to browsing history, demographics or general interest.
A partnership with Trendo is not another placement in a crowded product feed. It is an opportunity to become relevant when someone is deciding what to wear, preparing for an occasion or identifying what is genuinely missing from their wardrobe.
We work with established companies, independent retailers, specialist stores and emerging brands. Company size is not the deciding factor.
Relevance is.
What Trendo is
Trendo is an AI personal stylist built around the clothes a person already owns.
Users photograph their clothes and organize them in a searchable digital wardrobe. Trendo can then use that wardrobe to:
- Suggest complete outfits.
- Assess a look before the user leaves home.
- Preview combinations on a generated full-length image.
- Plan outfits for specific dates.
- Consider personal preferences, occasion and weather.
- Identify where a carefully selected additional item could create new outfit possibilities.
The wardrobe comes first.
Commercial recommendations should appear only when they add something useful to the decision the user is already making.
Why wardrobe context matters
Most digital fashion environments know what someone viewed, clicked or bought.
Trendo can work with a different kind of context:
- What the person already owns.
- Which pieces they wear repeatedly.
- Which colors, silhouettes and styles they prefer.
- What they are dressing for.
- What the weather requires.
- Where their wardrobe has useful combinations.
- Where a genuine gap may exist.
This changes the role of a product recommendation. Instead of presenting another item that broadly matches a profile, Trendo can help answer a specific question:
- What would complete this outfit?
- Which layer would make this wardrobe more useful?
- What is missing for this occasion?
- Which product works with several pieces the person already owns?
- What alternative fits the user’s style, size, budget and location?
The opportunity is not simply more exposure — it is more relevant exposure.
A better environment for product discovery
People do not always need more choice. They need a clearer reason to consider one product over another.
A product shown inside Trendo can be connected to:
- An existing wardrobe.
- A real outfit.
- A specific occasion.
- A weather condition.
- An identified preference.
- A practical wardrobe gap.
That gives the product a role. For an established retailer, this creates a more contextual discovery surface. For an independent retailer or emerging brand, it creates the possibility of reaching people based on product relevance rather than advertising scale alone.
A focused collection with strong imagery, accurate product information and reliable fulfilment can be more useful to Trendo users than a very large but poorly structured catalogue.
Who we work with
Five kinds of partner, each useful in a different way. None of them needs to be the largest company in its category.
Multi-brand retailers and marketplaces
We are interested in European fashion retailers and marketplaces with broad or carefully curated product catalogues. The strongest integrations provide current information on:
- Product category, color and size availability.
- Price, brand and product imagery.
- Stock status and delivery markets.
- Product URL and affiliate or attribution information.
Structured product feeds, APIs or another reliable method of keeping product information current are preferred.
Independent retailers and emerging brands
Trendo is not limited to large companies. Independent retailers, specialist stores and emerging labels can be highly relevant when they offer:
- Distinctive products with clear positioning.
- Strong product photography, and accurate sizing and product information.
- Reliable European delivery and current stock information.
- Dependable customer service.
- A product range that solves a recognisable wardrobe need.
A smaller catalogue is not a disadvantage when the products are well defined and relevant to the right user. We are particularly interested in partners who can explain clearly where their products fit within a wardrobe.
Affiliate networks and commerce platforms
We work with affiliate and commerce partners that can help connect Trendo to reliable European product supply. Priority markets currently include:
- Belgium, the Netherlands, France and Germany.
- Other European markets where retailers can provide dependable delivery and returns.
We value networks that support mobile applications, transparent attribution and accurate product-level information. An integration should create measurable value for the user, the retailer and Trendo — not simply increase the number of products available.
Fashion media, publishers and creators
We are open to editorial and content partnerships with fashion publications, newsletters, stylists, creators, wardrobe experts and consumer-technology media. We are interested in:
- Product demonstrations and seasonal wardrobe features.
- Expert commentary and educational content.
- Launch coverage and practical styling collaborations.
- Audience-specific campaigns.
We do not require partners to present unverified growth claims or manufactured success stories. The product and the user value should be strong enough to support the story.
Technology, data and integration partners
We are interested in companies working on technologies that can strengthen wardrobe intelligence, including:
- Garment recognition, computer vision and generative imagery.
- Fashion metadata, product classification and sizing standards.
- Color analysis, weather and occasion data.
- Product-feed infrastructure, attribution and measurement.
- Privacy-conscious personalization.
We are also open to integrations that give users more control over their clothing data, or make digital wardrobes more useful across services.
What Trendo brings to a partnership
Context beyond browsing history
Products can be evaluated against the clothes a person already owns and the decision they are currently making.
High-intent moments
The user may be preparing for an event, completing an outfit, responding to weather or solving a real wardrobe gap.
Wardrobe-level relevance
The strongest product is not necessarily the most popular one. It is the product that works with the user’s existing clothes and circumstances.
Clear commercial separation
Wardrobe-based advice, retailer products, affiliate links and sponsored placements will be visibly distinguished from one another.
First-party interaction signals
Where legally and technically appropriate, Trendo can measure product views, outbound clicks and interactions occurring within its own product environment.
A controlled product environment
Trendo is not designed to become an unlimited storefront. Products must earn their place by being relevant to the user’s wardrobe, preferences or immediate need.
The exact data available to partners will depend on consent, privacy requirements and the final analytics implementation.
What makes a strong product partner
A strong partner does not need to be the largest company in its category. We prioritize:
- Product relevance, and accurate, current catalogue data.
- Strong product imagery and clear sizing information.
- Dependable stock status and delivery to relevant European markets.
- Transparent pricing, and reliable returns and customer service.
- Appropriate affiliate or commercial terms.
- Willingness to label commercial relationships clearly.
We are less interested in catalogue size than in whether the products can be matched meaningfully to real wardrobe decisions.
How commercial recommendations should work
Trendo is wardrobe-first. That means a user should first understand what can be done with the clothes already available to them. A commercial recommendation may become useful when:
- A wardrobe lacks an appropriate item for a specific occasion.
- One product could work with several existing garments.
- Weather creates a practical requirement.
- A user actively asks for shopping options.
- An existing item needs a relevant alternative.
- The recommendation clearly improves the available outfit choices.
Commercial placement should never be disguised as neutral advice. When a result contains a retailer product, an affiliate link, a sponsored recommendation or a paid placement, it will be identified clearly.
User trust is more valuable than a short-term click.
Where Trendo is today
Trendo is preparing for release on iPhone. An Android version is in testing.
The application has not yet launched publicly, so we do not present download figures, audience numbers or conversion rates that do not exist.
That does not mean the partnership work begins after launch.
Product data, commercial rules, attribution and user experience need to be designed correctly before retailer recommendations are activated. The commerce infrastructure already includes:
- Product-feed import functionality.
- Affiliate-link handling.
- First-party outbound-click tracking.
- A shopping surface inside the application.
The shopping surface is currently disabled while the right product supply and commercial relationships are established. This protects the quality of the experience and prevents Trendo from showing products without a proper retailer or affiliate relationship.
Why speak with Trendo before launch?
Early conversations allow both sides to determine whether there is a genuine fit before commercial recommendations become active. For suitable partners, this can create an opportunity to:
- Prepare product data for Trendo’s matching logic.
- Test how products map to wardrobe needs.
- Identify missing metadata.
- Define appropriate product categories.
- Establish attribution correctly.
- Influence integration requirements.
- Prepare market-specific availability.
- Enter the platform with a clear user role rather than as another undifferentiated catalogue.
We are not asking partners to commit on the basis of projected scale. We are inviting them to evaluate a different model of fashion discovery: one based on wardrobe context and real clothing decisions.
Partnership principles
It must help the user
A product or integration should make the wardrobe, outfit or decision more useful.
It must be relevant
Placement should be based on context, not simply on who pays for visibility.
It must be transparent
Commercial relationships, affiliate links and sponsored content must be clearly labeled.
It must protect the product experience
Trendo will not become an endless product catalogue or allow commercial content to overpower wardrobe-based guidance.
Start a conversation.
Email info@trendo.fashion with “Partnership” in the subject line. A concise introduction is enough.
- Who you are. Your organization, role, primary markets and the customers you serve.
- What you offer. The product range, catalogue, technology, audience or capability that could be relevant to Trendo.
- What you are proposing. The type of collaboration or integration you have in mind.
- What would be required. Any technical, commercial, geographic or audience requirements on your side.
We assess proposals based on user relevance, product quality, technical compatibility and market fit. Established retailers, independent stores and emerging brands are all welcome to start the conversation. Other ways to reach us.